Brendan McWhirk's Portfolio

KAY Jewelers Social Media

CLIENT: KAY is America’s leading retailer in fine jewelry. People everywhere know their signature tagline by heart, “Every kiss begins with KAY”. It probably rang through your subconscious the moment you locked eyes with the logo.

INSIGHT: KAY’s consumer base values romantic, yet realistic messaging. Don’t oversell the fairytale, but don’t undersell the value of finding love.