"THE WINNEBAGO RESORT" campaign
IDEA: Bring the hotel with you. Owning a Winnebago is like having a resort on wheels.
Over the span of a month, when travelers search for a hotel on travelocity, the Winnebago would appear as the top result. The imagery would showcase the beautiful scenery you can discover from within the windows of your RV.
Digital boards will be planted in popular tourist spots to remind people that these travel destinations take on new meanings aboard a Winnebago.
ART DIRECTION: ANNA SASSER
COPYWRITING: BRENDAN MCWHIRK