Brendan McWhirk's Portfolio


"not for everyone" twizzlers campaign


IDEA: Some people love it, some people hate it, some love to hate it. It's the black sheep of the candy world. Twizzlers Black Licorice is popular for often times...being unpopular.

single print ad

half page print ad

spread print ad

banner


ART DIRECTION: Anna Sasser, Amity Smith

COPYWRITING: Brendan McWhirk, Kayla Phelan

ILLUSTRATOR: Adam Bryant