"not for everyone" twizzlers campaign
IDEA: Some people love it, some people hate it, some love to hate it. It's the black sheep of the candy world. Twizzlers Black Licorice is popular for often times...being unpopular.
single print ad
half page print ad
spread print ad
ART DIRECTION: Anna Sasser, Amity Smith
COPYWRITING: Brendan McWhirk, Kayla Phelan
ILLUSTRATOR: Adam Bryant